Google Ads

AI Brief now covers seven more languages in beta. A new report will link search terms, ad assets and landing pages.

Bipods, sights, slings, mounts and braces can be advertised on US Google Search in a six-month test. Guns and ammunition remain off limits.

Google has published a help page for commerce audience sharing in Google Ads. Retailers and marketplaces can now pass their own customer segments to the brands that sell through them.

Median click prices in budget-limited Google Ads campaigns rose 15.8% after Google changed how Smart Bidding follows targets on 17 August 2026.

Google is testing a Google Ads setting that lets a retailer raise or lower the value of single products, so automated bidding favours the ones that earn most.

Advertisers say Google Ads is cancelling promotional credits after the qualifying spend. One $3,200 credit was invalidated more than a month later.

Google Ads has started showing advertisers a beta experiment that compares different budgets and campaign targets. Search Engine Roundtable described the option on 10 September 2026.

Google announced on 10 September a set of changes to measurement in Google Ads, led by a new metric that estimates what connecting first-party data is worth.

Google Ads is rolling out AI Dashboards, a reporting tool that builds a chart from a sentence typed in plain English. Advertisers spotted it live on 8 September 2026.

Google announced two features on 8 September. One sends Performance Max budget to people near the shop. The other links till receipts to earlier ad clicks.