Brands in the United States are advertising human contact and time away from screens, because many people are uneasy about AI. Surveys put that unease at half to sixty percent of consumers, and Polish publishers are doing the same thing.

IAB Australia and PwC say online advertising in Australia reached A$19.8 billion in the year to June 2026, the fastest growth in four years. Most of the new money comes from smaller firms and shops rather than big brands.

A Gracenote survey of 3,000 viewers in six countries found that 26% often cannot tell which service is showing a match. That rises to 36% among people aged 18 to 34, and 85% want the answer on their TV home screen.