
WPP Creative hires McCann’s Tyler Turnbull as CEO. He starts in early 2027
WPP has hired Tyler Turnbull, global CEO of Omnicom's McCann, to run WPP Creative from early 2027. He replaces Jon Cook.
Appointments, promotions and moves across marketing, media and PR - brand side, publishers and agencies.

WPP has hired Tyler Turnbull, global CEO of Omnicom's McCann, to run WPP Creative from early 2027. He replaces Jon Cook.

Commercetools, a Munich-based maker of e-commerce software, has named Katy Hiller chief marketing officer. She was previously CMO at Unily.

Monahan joined from Dentsu in July 2025. Agency sources told Digiday the network grew slower than Albertsons hoped.

JB Perrette takes charge of advertising and distribution across streaming and TV. Rebecca Mall becomes chief marketing officer.

The LinkedIn and Microsoft 365 chief said the job would need him in Redmond every day. His teams now report to Charles Lamanna and Jacob Andreou.

Silverstein, 77, becomes founder and chairman emeritus on 31 December. Sarah Thompson stays CEO and Margaret Johnson chief creative officer.

VML global CEO Jon Cook leaves WPP in March 2027 after 30 years. North America chief Eric Campbell will succeed him.

Dominic Williams has been promoted to chief executive of Mail Metro Media, a newly created role at the Daily Mail's commercial arm.

Cava announced the hire on 30 September. Ludeke will lead marketing as the chain expands across the US.

Campaign reported the hire on 30 September. Ryan spent more than 15 years at Orion.

The Very Group named Beckie Crane-Stanion, Frasers Group CMO from 2020 to 2024, marketing director. Andrew Ford joins from AO as group head of data.

Oliver Ramm becomes executive creative director of Mutabor Advertising on 1 October 2026, replacing co-founder Kathi Walter.
Published by IMARKETING Sp. z o.o., Al. Jana Pawla II 150/127, 31-864 Krakow, Poland. Company register (KRS) no. 0001203282, VAT ID PL6751820741. · Editorial office: Al. Jana Pawla II 150/127, 31-864 Krakow, phone +48 516 110 813, editor@marketingnewsroom.com. · Editor-in-chief: Grzegorz Kubicki. · Corrections: editor@marketingnewsroom.com.