Shops, marketplaces, conversion, retail media, last-mile logistics from a marketing angle.
Ace Hardware's RedVest Media added weather-triggered programmatic ads, an incrementality metric and a DoorDash partnership at its 2027 upfront.
YouTube starts its Shopping affiliate programme in Germany with MediaMarkt, Saturn, About You and Kaufland as launch partners.
The US regulator and 22 states say Amazon put a hidden floor price into auctions it sold as second-price auctions. For people who buy ads on online shops, a question about price is now a question about trust.
Google and Shopify's shared rulebook for AI shopping has a new version. It adds food shopping, split payments and bank checks, and some changes break older set-ups.
Simon Property Group, the largest owner of shopping malls, has started selling ads. It builds audiences from loyalty and Wi-Fi data and shows the ads on almost 4,000 screens.
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