E-commerce

Zalando's Erfurt logistics centre closes at the end of September after fourteen years, with more than 2,000 dismissals and 109 claims at the labour court.

Google has published a help page for commerce audience sharing in Google Ads. Retailers and marketplaces can now pass their own customer segments to the brands that sell through them.

Investors tendered 89.81% of InPost to the FedEx and Advent consortium by 18 September. The €7.8bn deal keeps founder Rafał Brzoska in charge.

Walmart is merging wholesale and marketplace numbers inside Scintilla, its supplier data platform, and giving its Marty AI agent a bigger role.

A Polish e-commerce chamber wants a 7-euro charge on parcels from outside the EU. A NielsenIQ study says the current 3 euros did little to slow orders.

Kroger said on 11 September that profit at Kroger Precision Marketing grew 24 percent in its second quarter, while identical sales rose just 0.2 percent.

Retail media in Poland is worth about 2 billion zloty, with Allegro taking more than half. The numbers were presented at the Havas Retail Summit 2026.

YouTube Shopping is now open in the Netherlands, Google said on 11 September, with Bol as the first large retailer in the affiliate programme.

TikTok Shop is opening British buyers to sellers in eight European Union markets, with a pilot on 21 September and a wider rollout on 19 October.

Primark will start delivering orders to homes in Great Britain. Its owner, Associated British Foods, confirmed the plan on 10 September 2026.

Instacart launched a white-label AI shopping assistant for other retailers on 9 September, along with Clementine, its own assistant on the Instacart app.

YouTube has opened its shopping affiliate programme in Poland. Allegro is the first partner and creators need 500 subscribers.