Social & creators
X makes X Money the only way US creators can get paid
X will pay creators in the United States only through X Money from 2 September. X Money is the platform own payments service.
18:051 sourcesTechCrunch
Social & creators
Social & creators
Platforms, formats, organic and paid reach, creator partnerships, rates and ad disclosure.
Social & creators
TikTok renews its NFL deal and opens club content to advertisers
TikTok has renewed its NFL partnership for several years and is extending its Pulse Premiere ad product to the league’s member clubs.
10:454 sourcesTikTok Newsroom, Tubefilter, Adweek, Note
Social & creators
Marketers say creator fees are guesswork, and the industry cannot agree on a fix
Nearly half of brands say they have paid the wrong price for creator deals. Agencies, platforms and creators all want a standard to compare against, but each of them wants a different one.
yesterday 13:264 sourcesDigiday, Digiday Future of TV Briefing, NetInfluencer, Campaign
Social & creators
Instagram will show fewer people AI profiles that do not label themselves
Instagram has renamed its "AI creator" tag to "AI-generated profile". Accounts built around a made-up person that do not use the label will be suggested to fewer people and will lose reach beyond their followers.
yesterday 13:165 sourcesInstagram Creators blog (primary), TechCrunch, Social Media Today, Marketing-Interactive, BiznesINFO (PL)
Social & creators
Later drops the Mavely name as payments to creators pass 300 million dollars
Later, a creator marketing company in Boston, says it has paid creators more than 300 million dollars so far. It is dropping the Mavely name and putting affiliate links and influencer campaigns under one brand.
yesterday 13:053 sourcesPR Newswire (Later press release), Later blog (Paige Kelly, GM of Creator), Net Influencer
Social & creators
YouTuber Markiplier becomes GoPro’s biggest shareholder and the share price doubles
Mark Fischbach has built up 8.5% of the struggling camera maker GoPro, while presenting its new 699 dollar cinema camera. GoPro shares rose more than 100% in a single day.
yesterday 12:554 sourcesTubefilter, PetaPixel, Gizmodo, Yahoo Finance / Investing.com
Social & creators
TikTok has 189 million EU users and fewer human moderators
TikTok now has 189 million users a month in the European Union, up from 178 million six months earlier. Computers now make 94 percent of its decisions to remove posts.
yesterday 12:444 sourcesSocial Media Today, Social Media Transparency tracker, TikTok Newsroom, Wirtualne Media
Social & creators
Reddit adds a 15-second video view goal for longer ads
Reddit has added a new way to pay for video ads. Advertisers can now buy views from people who watch at least 15 seconds, not just six.
yesterday 12:343 sourcesSocial Media Today, BestMediaInfo, Social Samosa
Social & creators
Poland asks EU to fine Meta €250 million over scam ads as Meta adds checks
Poland has asked the European Commission to fine Meta €250 million for leaving scam ads online. Within a day, Meta promised new AI checks and identity checks for financial advertisers in Poland.
yesterday 10:184 sourcesWirtualne Media, Gazeta Prawna, Bankier.pl, Wirtualne Media
Social & creators
Australia may give users a legal right to switch off social media algorithms
Australia is considering a law that would let people turn off recommended feeds on social media. Ministers link those feeds to violent content reaching teenage boys.
yesterday 09:153 sourcesAAP News, BuzzInContent, Social Media Today
Social & creators
Dr. Squatch hides $1 million in a treasure hunt with IShowSpeed
Dr. Squatch has hidden $1 million in prizes in a nine-week hunt led by the streamer IShowSpeed. The brand wants people to join in rather than watch another creator advert.
yesterday 07:524 sourcesMarketing Dive, Campaign, LBB Online, NetInfluencer
Social & creators
US regulator prepares a case against YouTube over how it polices videos
The US consumer watchdog is close to accusing YouTube of telling users one set of rules and then applying another, Bloomberg reports. YouTube has not commented.
yesterday 07:413 sourcesBusiness Standard (Reuters), MediaPost, Tubefilter