Platforms, formats, organic and paid reach, creator partnerships, rates and ad disclosure.
YouTube is opening Watch With, its live reaction tool, to more creators. The platform confirmed the wider rollout on 8 September 2026.
Snap has added an event tool to Snapchat. The company announced Snapchat Plans on 10 September, with up to 200 invited friends per plan.
Wimbledon will not create a separate accreditation category for influencers at its 2027 tournament. The decision follows this year US Open, which gave passes to about 100 content creators.
The X terms of service change on 9 October 2026. Users give up the right to a jury trial and the right to join a class action against the company.
Amelia Dimoldenberg is ending Chicken Shop Date after more than 12 years on YouTube. She announced it on Instagram on 3 September 2026.
TikTok is turning its comment box into a small studio. From 3 September people can reply with a voice recording, a poll or up to nine photos.
X will pay creators in the United States only through X Money from 2 September. X Money is the platform own payments service.
TikTok has renewed its NFL partnership for several years and is extending its Pulse Premiere ad product to the league’s member clubs.
Nearly half of brands say they have paid the wrong price for creator deals. Agencies, platforms and creators all want a standard to compare against, but each of them wants a different one.
Instagram has renamed its "AI creator" tag to "AI-generated profile". Accounts built around a made-up person that do not use the label will be suggested to fewer people and will lose reach beyond their followers.
Later, a creator marketing company in Boston, says it has paid creators more than 300 million dollars so far. It is dropping the Mavely name and putting affiliate links and influencer campaigns under one brand.
Mark Fischbach has built up 8.5% of the struggling camera maker GoPro, while presenting its new 699 dollar cinema camera. GoPro shares rose more than 100% in a single day.
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