Meta One puts paid tiers on business profiles, from $14.99 to $499 a month

Meta launched a subscription called Meta One on 15 September. Four plans are aimed at businesses and creators. They start at $14.99 a month and reach $499 a month. Meta charges per Facebook page, Instagram profile or WhatsApp Business number, and prices differ by market.

Essential at $14.99 adds a verified badge and impersonation checks

The cheapest business plan covers profile enhancements, a verified badge and protection against people copying the account. It also opens access to Meta Business Agent, the company’s assistant for replying to customers. Bolder follow buttons and automatic follow invitations come with it.

Verification used to be the main reason to pay Meta. It is now the entry point rather than the product. That fits a wider pattern on Instagram, where the platform has been sorting profiles by how they behave.

Advanced at $49.99 unlocks organic post links and 30-day scheduling

The second plan adds professional tools. A brand can schedule stories 30 days ahead, export its own analytics, share access with a team and use broadcast credits. It also allows clickable links in ordinary posts, which Meta has long kept out of reach.

That last point is the one to watch. Free posts on Instagram still cannot carry a working link. Paying for a small monthly quota of links changes how a shop plans its feed.

Expert and Max cost $149 and $499 for bigger teams

The top two plans give more of the same, plus more capacity in Meta Business Agent and wider account access for staff. Meta says the plans are global, with a gradual rollout, and that pricing varies by app and account type.

Meta also sells cheaper personal plans. Instagram Plus and Facebook Plus cost $3.99 a month, WhatsApp Plus $2.99, and two AI bundles run at $7.99 and $19.99.

Meta says the free version keeps the core of each app

In its announcement Meta wrote that the core experience across its apps “has always been free, and that’s not changing”. Basic profile management stays free. What moves behind the paywall is reach, linking and the tools a team uses to work faster. Meta has been pushing more traffic through its own AI surfaces on Instagram for months.

Large advertisers gain a cheap add-on next to a seven-figure media budget. Small shops and single creators lose ground, because the free feed now sits below a paid one. Meta gains a revenue line that does not depend on the ad auction. Social media agencies gain a new item to put on the invoice, and a new argument to have with finance.