Tools, regulation, deployments and case studies, ethics and disclosure. Only when AI is the subject, not the circumstance.
A wave of US campaigns is selling human connection, film grain and offline life as a counterweight to AI anxiety. Surveys put consumer unease at 50-60%, and Polish publishers are running the same play.
Poland's largest commercial broadcaster is letting Player viewers pause a show and buy what is on screen, with AI scanning scenes for products. Retail partners handle checkout, delivery and returns.
A month after Article 50 of the EU AI Act took effect, Polish agencies, advertisers and lawyers are converging on a narrow reading: label what imitates reality, and pin responsibility on whoever controls the AI.
AFI, Echo Investment and Archicom have launched an image campaign for their Warsaw mixed-use quarter in which every visual, including a modern take on the city's mermaid, came from 16 AI models. Three people made it in under a month.
At Opticon in New York, Optimizely launched five role-based AI agents that run on schedules and keep company context, then followed with marketing-specific models and an open benchmark it says beats general-purpose coding agents.