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Sunday, 18 October 2026 WARSAW 11:10 NEW YORK 05:10
AI · Search · Performance · E-commerce
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Bauer Media buys eisbach.media and enters Germany’s outdoor ad market

AI

AI

AI tools and deployments, martech stack, pricing, regulation, disclosure, agents buying media.

Hands on a laptop keyboard with an ad performance dashboard on the screen
AI

AI ad agents. Google lets them only read, Amazon hands its AI whole campaigns

Google lets outside AI agents only read ad accounts. TikTok exposes about 400 tools, Meta is testing budget changes by chat, and Amazon's AI runs whole US campaigns.

13 Oct 202610 sourcesAmazon Ads, Google for Developers, TikTok Ads Help Center, Meta for Developers, Google Blog, Amazon Ads, Eurostat, PPC Land, PPC Land, Relevant Audience
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AI

USA Today files OpenAI lawsuit for 19 newspapers, seeks over $250m

USA Today Co. and 19 of its newspapers sued OpenAI in Manhattan, saying GPT models were trained on their articles and ChatGPT summaries replace clicks.

10 Oct 20263 sourcesComplaint, USA Today Co., Inc. v. OpenAI Foundation, case 1:26-cv-08892 (source document), Law360, Unite.AI
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AI

Google and Meta signed the EU’s AI labelling code. Their detectors miss each other’s marks

Google, OpenAI, Meta and TikTok mark AI content in different ways, and their checkers do not read each other's marks. Under the AI Act, the label on an ad is the advertiser's job.

8 Oct 202619 sourcesGoogle, OpenAI, OpenAI, Meta, European Commission, European Commission, AI Act Service Desk, Italian Department for Information and Publishing, Congreso de los Diputados, French Senate, Google Ads, Meta, TikTok, Indicator, Engadget, MacRumors, Freshfields, EASA, IAB Polska

Published by IMARKETING Sp. z o.o., Al. Jana Pawla II 150/127, 31-864 Krakow, Poland. Company register (KRS) no. 0001203282, VAT ID PL6751820741.  ·  Editorial office: Al. Jana Pawla II 150/127, 31-864 Krakow, phone +48 516 110 813, editor@marketingnewsroom.com.  ·  Editor-in-chief: Grzegorz Kubicki.  ·  Corrections: editor@marketingnewsroom.com.