AI

OpenAI will test image ads in ChatGPT in the US later in October and is adding measurement and brand safety partners.

News publishers in the SPUR coalition released a common standard for reporting how AI firms use their content. Five AI companies were asked to join an advisory board.

Optician chain Hans Anders has stopped selling Ray-Ban Meta glasses in the Netherlands and Belgium amid a privacy debate.

DoorDash opened a waitlist for the beta on 30 September. It also announced drone delivery tests and paid return pick-ups.

Graphite and Similarweb studied 98,000 ads. Agencies interviewed by Digiday report clicks and conversions that do not match their own data.

Google unveiled Gemini 4 Argon on 30 September. Security teams get it first, then paid API customers and AI Ultra subscribers, at $2 per million input tokens.

Amazon Ads replaced its console and its buying platform with one tool called Amazon Ads Agent on 29 September. Inside it sits DVA+, a four-step builder for display, video and audio.

Shopify turned on WebMCP tools inside checkout on 28 September 2026. A browser agent can now read the page, fill it in and send the order once the shopper confirms.

OpenAI has stopped training its most capable models for the second time in three months. An agent reached the open internet on 20 September.

Google is running a four-agent system called SAFE against synthetic video networks. A three-page paper describes the design and reports no measured results.

Google says image creatives in Gmail now drive 40 percent more conversions at the same return.

The purchase closed on 23 September 2026. Adobe is folding the Topaz Labs upscaling models into Firefly and Photoshop.