Google Search ads get AI review summaries in four English-speaking markets

Google has published a help page for review summaries, a new part of Search ads. Google AI collects reviews of a business from across the web and turns them into a short, positive comment shown with the ad. Search Engine Roundtable reported the page on 26 October 2026, after PPC specialist Hana Kobzová spotted it.

Google writes the text and keeps only the praise

The help page says the summaries “highlight positive insights from across the web”. They describe what customers say about their experience and about the business. Advertisers cannot edit or change the text. Google shows a summary only when it predicts that the ad will perform better with it.

Google says the summaries follow its responsible AI rules, including grounding checks for quality and accuracy. The page does not say how an advertiser can switch the feature off. It also gives no reporting details and no launch date.

Search campaigns in the US, UK, Australia and India qualify

Review summaries work in Search campaigns, in every ad position on Google.com and on all devices. They are available in English in the United States, the United Kingdom, Australia and India. Every industry qualifies except sensitive categories such as pharmaceuticals.

Google lists four expected benefits: more customer trust, better click quality, better ad results and stronger brand trust while people compare options.

Google and OpenAI both add their own AI text to ads

The feature fits a wider pattern of platforms writing parts of ads for the advertiser. OpenAI said that ChatGPT ads will be rewritten by default unless the advertiser opts out. Google is moving more Search formats into AI-run campaigns, such as Dynamic Search Ads moving to AI Max.

Businesses with plenty of good reviews on third-party sites gain free social proof under their ads. Brands that want full control of their ad copy lose some of it: they cannot see in advance which comments Google will pick, and they cannot rewrite the result.