Google Ads

The state says Meta profits from fraud and targets older users. Meta says it has removed more than 159 million scam ads.

Google Ads advertisers can mark channels as High or Low priority and cap daily spend on the Low ones. The rollout starts on 15 October.

Google lets outside AI agents only read ad accounts. TikTok exposes about 400 tools, Meta is testing budget changes by chat, and Amazon's AI runs whole US campaigns.

Google Local Services Ads now charge for unanswered calls during business hours when the caller waits more than 20 seconds.

The tests show how many sales the ads really caused. Accounts need 1,000 conversions and a $5,000 campaign budget.

Google added IP matching and personalised alcohol ads in September, but neither works everywhere in the EU. We checked six changes on the platforms' help pages.

The change covers campaigns with location assets and no manual promotions. Each extracted offer runs for under 24 hours.

Brands will be able to show their own name in Google ads that lead to a partner's domain. Resellers and booking sites cannot.

Google Ads API v25.2 arrived on 23 September 2026. Percentile metrics now show an account’s position among other advertisers, and Smart campaigns can be turned into Performance Max drafts.

Google Ads now accepts unhashed IP addresses and interaction timestamps in Customer Match files. The feature is unavailable for users in the EEA, the UK and Switzerland.

Google says image creatives in Gmail now drive 40 percent more conversions at the same return.

Google is folding Dynamic Search Ads into AI Max, with the last campaigns moving in February 2027.