Brand strategy and architecture, rebrands, portfolio, market entries and exits, advertiser moves.
Sun Life Financial now writes its brand as one word. The rollout starts in digital channels.
Orange launched "Scamcophonie" in France on 11 October. The Publicis Conseil film turns the sounds of scam calls and messages into music to promote Orange Cybersecure.
Lieferando started a new global brand platform in Germany on 12 October. VCCP made eight short films about the moments around a delivery order, not the food.
Ikea UK's Storage is Sexy posters sell PAX wardrobes like dating profiles. It is Mother's final campaign after 16 years.
Ferrero North America will spend more than $50 million on sports marketing in 2027, including the first Super Bowl ad for Nutella.
The cooperative started the change on 1 October. Its new mission line is "For a better life. Together. Cooperatively. For generations."
Mercedes-AMG has launched Too Hard To Resist, a global campaign with Brad Pitt for the electric GT 4-Door Coupé.
BT announced the relaunch on 1 October. The service will sit alongside BT broadband and BT Mobile.
The ASA upheld four complaints against a Huel video with Julian Hearn and Spencer Matthews. It said the ad encouraged replacing all food with Huel.
Market America said on 28 September 2026 that it has sold the Shop.com domain to Shopify. The company had held the address since 2011.
Adobe said in a press release on 28 September 2026 that it has become the official creative, marketing and AI partner of the NHL.
Bel Brands USA replaced The Laughing Cow’s smile with a frown on Creamy Original packs in more than 4,700 stores, and sent shoppers to a site called TheNotLaughingCow.com.
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