Brand strategy and architecture, rebrands, portfolio, market entries and exits, advertiser moves.
Volkswagen's board is planning to end the Seat car brand by 2029, with the sporty sister brand Cupra taking on the role.
PlusLiga becomes Tauron Liga from the 2026/2027 season. The four-season deal is worth 88 million zlotys.
Chipotle sent 100 creators into more than fifty of its kitchens and used only their footage on TV and social media. It is the first campaign from brand chief Fernando Machado and the agency KIDS.
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