Brands

Mars started a campaign called Screentime on 24 September. BBDO Chicago made three 15-second films that put the sweet characters inside familiar television genres.

HyperFinity says loyalty schemes at 51 UK retailers leak 806.9 million pounds of gross margin a year. Grocery and sports retail hold the largest untapped value.

Formula E presented a new logo, typeface family and broadcast package on 23 September, ahead of the Gen4 car and the 2026/27 season.

Target has launched a brand campaign called Inside Out, built around its red shopping bag and its design history.

A Dutch court has banned Lidl from selling copies of five Birkenstock sandal models, with a 5,000 euro daily penalty.

Heineken's partnership with UEFA club football ends in 2027 after 33 years. AB InBev is putting Stella Artois in its place.

Simply Italian started at home on 16 September, and the airline is taking it to two more markets today. POPE Creative Studio made the work after winning the account in May.

The beep you hear when your ticket is scanned at a concert has been redesigned. Sonic Gateway, created by the agency Soundize for the Polish ticketing platform eBilet, won the audio branding category at the International Sound Awards 2026 in Hamburg.

Instacart launched the brand campaign Turn any idea into an order on 18 September, using food scenes from Shrek and Scooby-Doo to introduce its Clementine assistant.

New Balance sued Decathlon in the District of Massachusetts over the logo on Kiprun running shoes, asking for an injunction, a recall and damages.

On is entering football with Kylian Mbappé as global ambassador. Mbappé leaves Nike, his sponsor since 2006.

PepsiCo launched its first corporate brand campaign on 17 September. It wants people to know that Doritos, Lay's and Gatorade belong to the same company.