Brand strategy and architecture, rebrands, portfolio, market entries and exits, advertiser moves.
Novo Nordisk will use the short name Novo from now on. The company redrew its Apis bull, added the line Lasting Health Starts Now and published a culture code for its 67,000 staff.
Coach launched an autumn campaign called Live your story in five markets, built around a Spotify partnership and a touring bus that opens in New York on 18 September.
Sonos started a global brand campaign on 14 September. It drops speaker specs and sells the whole system instead.
Hershey has announced the largest US campaign for Cadbury to date. Five handmade Swarovski clutches carry it onto a New York Fashion Week runway.
American Express said on 9 September that 90 percent of British adults belong to a loyalty scheme, and that the average person is signed up to 12 of them.
Tubi has built a campaign around moods instead of genres. Find Any Feeling For Free started on 10 September and includes nine films and a hotline.
Desigual has made opposition to AI the message of its new campaign. The Spanish clothing label started Born to Disobey on 8 September.
Caesars Sportsbook has put former NFL player Clay Matthews through a joke cosmetic makeover to sell an app update, in a campaign that started on 9 September.
Co-op Food launched a new chapter of its Pop to Co-op campaign by VCCP on September 9, 2026, running UK-wide until October 20 and mocking the big shop faff.
John Lewis Partnership lost £89m before tax and exceptionals in the 26 weeks to August 1, 2026, up from £34m, while raising brand investment 29% to £246m.
Dunkin’ has reunited Emma Bunton and Geri Halliwell-Horner for an autumn campaign about a fictional sixth Spice Girl.
Strauss becomes the first brand to sponsor UEFA match officials. Its logo goes on referee sleeves from this season.
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