Creative and production

Brands

Google signs MrBeast to promote Gemini and Fitbit in a multi-year deal

Google has signed a multi-year deal with MrBeast to promote Gemini, Google Health and Fitbit Air. The first video goes out on 5 September 2026.

Brands

Chipotle gives its national ad campaign to 100 creators and films nothing itself

Chipotle sent 100 creators into more than fifty of its kitchens and used only their footage on TV and social media. It is the first campaign from brand chief Fernando Machado and the agency KIDS.