Creative and production

Orange launched "Scamcophonie" in France on 11 October. The Publicis Conseil film turns the sounds of scam calls and messages into music to promote Orange Cybersecure.

Lieferando started a new global brand platform in Germany on 12 October. VCCP made eight short films about the moments around a delivery order, not the food.

Ikea UK's Storage is Sexy posters sell PAX wardrobes like dating profiles. It is Mother's final campaign after 16 years.

Ferrero North America will spend more than $50 million on sports marketing in 2027, including the first Super Bowl ad for Nutella.

Mercedes-AMG has launched Too Hard To Resist, a global campaign with Brad Pitt for the electric GT 4-Door Coupé.

The ASA upheld four complaints against a Huel video with Julian Hearn and Spencer Matthews. It said the ad encouraged replacing all food with Huel.

Mars started a campaign called Screentime on 24 September. BBDO Chicago made three 15-second films that put the sweet characters inside familiar television genres.

Target has launched a brand campaign called Inside Out, built around its red shopping bag and its design history.

Simply Italian started at home on 16 September, and the airline is taking it to two more markets today. POPE Creative Studio made the work after winning the account in May.

Instacart launched the brand campaign Turn any idea into an order on 18 September, using food scenes from Shrek and Scooby-Doo to introduce its Clementine assistant.

Coach launched an autumn campaign called Live your story in five markets, built around a Spotify partnership and a touring bus that opens in New York on 18 September.

Hershey has announced the largest US campaign for Cadbury to date. Five handmade Swarovski clutches carry it onto a New York Fashion Week runway.