Branding

Sun Life Financial now writes its brand as one word. The rollout starts in digital channels.

The cooperative started the change on 1 October. Its new mission line is "For a better life. Together. Cooperatively. For generations."

BT announced the relaunch on 1 October. The service will sit alongside BT broadband and BT Mobile.

Market America said on 28 September 2026 that it has sold the Shop.com domain to Shopify. The company had held the address since 2011.

Bel Brands USA replaced The Laughing Cow’s smile with a frown on Creamy Original packs in more than 4,700 stores, and sent shoppers to a site called TheNotLaughingCow.com.

Formula E presented a new logo, typeface family and broadcast package on 23 September, ahead of the Gen4 car and the 2026/27 season.

A Dutch court has banned Lidl from selling copies of five Birkenstock sandal models, with a 5,000 euro daily penalty.

Heineken's partnership with UEFA club football ends in 2027 after 33 years. AB InBev is putting Stella Artois in its place.

The beep you hear when your ticket is scanned at a concert has been redesigned. Sonic Gateway, created by the agency Soundize for the Polish ticketing platform eBilet, won the audio branding category at the International Sound Awards 2026 in Hamburg.

New Balance sued Decathlon in the District of Massachusetts over the logo on Kiprun running shoes, asking for an injunction, a recall and damages.

On is entering football with Kylian Mbappé as global ambassador. Mbappé leaves Nike, his sponsor since 2006.

PepsiCo launched its first corporate brand campaign on 17 September. It wants people to know that Doritos, Lay's and Gatorade belong to the same company.