New logos, name changes, visual identity and brand architecture.
Novo Nordisk will use the short name Novo from now on. The company redrew its Apis bull, added the line Lasting Health Starts Now and published a culture code for its 67,000 staff.
Sonos started a global brand campaign on 14 September. It drops speaker specs and sells the whole system instead.
Mary Kay says it has launched a global brand platform called Beauty Is More Beautiful Shared. The company plans to run it in 40 markets.
Barilla has agreed to buy Goodles, an American mac and cheese brand founded in 2020. Neither side gave a price for the deal.
Volkswagen's board is planning to end the Seat car brand by 2029, with the sporty sister brand Cupra taking on the role.
PlusLiga becomes Tauron Liga from the 2026/2027 season. The four-season deal is worth 88 million zlotys.
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