Loyalty schemes, customer apps, CRM and base communication, promotional mechanics run by brands.
Adobe said in a press release on 28 September 2026 that it has become the official creative, marketing and AI partner of the NHL.
HyperFinity says loyalty schemes at 51 UK retailers leak 806.9 million pounds of gross margin a year. Grocery and sports retail hold the largest untapped value.
American Express said on 9 September that 90 percent of British adults belong to a loyalty scheme, and that the average person is signed up to 12 of them.
John Lewis Partnership lost £89m before tax and exceptionals in the 26 weeks to August 1, 2026, up from £34m, while raising brand investment 29% to £246m.
Published by IMARKETING Sp. z o.o., Al. Jana Pawla II 150/127, 31-864 Krakow, Poland. Company register (KRS) no. 0001203282, VAT ID PL6751820741. · Editorial office: Al. Jana Pawla II 150/127, 31-864 Krakow, phone +48 516 110 813, editor@marketingnewsroom.com. · Editor-in-chief: Grzegorz Kubicki. · Corrections: editor@marketingnewsroom.com.