Data & measurement

GA4 reports showed no traffic at all for 1 September. Google has not commented, and nobody knows yet whether the missing numbers come back.

Poland’s broadcasting regulator checked 2,000 commercials involving children. Around 98 percent followed the industry charter; sweets and loans caused most of the rest.

Google is switching AdSense to begin-to-render counting on 17 February 2027. Ads that download but never appear will stop counting.

Nielsen figures for August put TVN's main channel ahead of TVP1 and Polsat. TVN24 is again the top news channel, and TV Republika has lost more than a quarter of its viewers in a year.

IAB Australia and PwC say online advertising in Australia reached A$19.8 billion in the year to June 2026, the fastest growth in four years. Most of the new money comes from smaller firms and shops rather than big brands.

A Gracenote survey of 3,000 viewers in six countries found that 26% often cannot tell which service is showing a match. That rises to 36% among people aged 18 to 34, and 85% want the answer on their TV home screen.

Snap has opened its Unified Attribution tool to app advertisers everywhere. Its ad system can now aim at figures from outside measuring firms such as AppsFlyer and Adjust, which in tests cut the cost of winning a customer by up to 26%.

Nielsen has changed four things in the way it measures local television before the 2026-27 season. The main change counts viewing after one minute instead of five, which Nielsen says brings back up to 24% of viewing moments.

Every website can now see in Search Console how often it appears in Google AI answers, and can switch itself out of them. The report still does not show clicks.