Analytics, attribution, privacy and consent, cookieless measurement, reports and ad spend.
Ad budgets of the 25 biggest US advertisers grew 56% since 2019, but their revenue grew 73%, WARC Media found.
The IPA Bellwether net balance rose to 14.3% in the third quarter. Main media hit a nine-year high, but firms still see a weaker market ahead.
The tests show how many sales the ads really caused. Accounts need 1,000 conversions and a $5,000 campaign budget.
A study by the IPA and the Sponsorship Effectiveness Forum finds only 40% of practitioners are confident sports sponsorship delivers business results.
Demand creation rose 5% in the quarter to 31 August. Overhead fell 6%, and Nike plans to cut $2.5 billion in costs over five years.
Adobe expects US online holiday sales of $275.1 billion in 2026. Visits from generative AI tools to retail sites should rise 130%.
Justice A.F. Pokanu gave the judgment on 25 September. It was reported on 30 September.
The framework follows a public consultation earlier this year. A working group led by Magnite’s Will Hunter wrote it.
Google said on 29 September that three Google Analytics cross-channel reports now count app conversions. App credit only goes to Google paid channels.
Brands put £21.2bn into digital advertising in the UK in the first half of 2026. IAB UK and MediaSense published the figure on 29 September.
B2B buyers spend about 124 days comparing options before they speak to a seller. Factors.ai drew that figure from more than 50,000 closed deals at over 850 companies.
A survey of 1,041 British TV owners puts streaming at 80 per cent and live broadcast at 64 per cent.
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