A survey of 1,041 British TV owners puts streaming at 80 per cent and live broadcast at 64 per cent.
ACI Worldwide and YouGov asked 3,328 adults in Britain and the United States about AI in shopping. Only 7 percent would let software buy on its own.
IAB published a survey of 2,200 AI shoppers on 9 September: 56% prefer shopping answers that draw on creator reviews, but only 34% of boomers do.
Pew Research Center found that in 34 of 37 countries surveyed, more people expect artificial intelligence to reduce the number of jobs than to create jobs.
YouTube research published on 10 September 2026 found that 77 percent of American viewers call YouTube creators widely known, against 79 percent for Hollywood celebrities.
British adults spend 44% of their commercial media time alone, up from 40% in 2015, according to IPA TouchPoints data published on 9 September 2026.
Bain & Company forecasts that US retail sales in November and December will grow 4.5% and pass $1 trillion for the first time.
A Gracenote survey of 3,000 viewers in six countries found that 26% often cannot tell which service is showing a match. That rises to 36% among people aged 18 to 34, and 85% want the answer on their TV home screen.
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