Google is switching AdSense to begin-to-render counting on 17 February 2027. Ads that download but never appear will stop counting.
Snap has opened its Unified Attribution tool to app advertisers everywhere. Its ad system can now aim at figures from outside measuring firms such as AppsFlyer and Adjust, which in tests cut the cost of winning a customer by up to 26%.
Nielsen has changed four things in the way it measures local television before the 2026-27 season. The main change counts viewing after one minute instead of five, which Nielsen says brings back up to 24% of viewing moments.
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