Measurement and methodology

The tests show how many sales the ads really caused. Accounts need 1,000 conversions and a $5,000 campaign budget.

The framework follows a public consultation earlier this year. A working group led by Magnite’s Will Hunter wrote it.

IAB Europe published a second draft of its in-store retail media standards on 17 September. The industry can comment until 23 October.

Infillion is buying Foursquare, Axios reported on 18 September. The deal joins store visit data with the purchase data Infillion got with Catalina.

Google added four experimental advertising metrics to the Chrome User Experience Report on 15 September. They cover how many ads fill the screen and what those ads cost in data and processing time.

Google announced on 10 September a set of changes to measurement in Google Ads, led by a new metric that estimates what connecting first-party data is worth.

YouTube has added Views (Co-Viewed), a creator-only metric that estimates how many people watch a video together on a TV, to YouTube Analytics as of September 9.

Google is switching AdSense to begin-to-render counting on 17 February 2027. Ads that download but never appear will stop counting.

Snap has opened its Unified Attribution tool to app advertisers everywhere. Its ad system can now aim at figures from outside measuring firms such as AppsFlyer and Adjust, which in tests cut the cost of winning a customer by up to 26%.

Nielsen has changed four things in the way it measures local television before the 2026-27 season. The main change counts viewing after one minute instead of five, which Nielsen says brings back up to 24% of viewing moments.