
Meta’s Ads Super Burst sells 3-to-24-hour reach windows. First Impression Ads tests in the US
Meta has launched four brand ad products. Ads Super Burst sells guaranteed reach in windows of 3 to 24 hours and is rolling out this month.
Google Ads, Meta, programmatic, media buying, rates and auctions, performance campaigns.

Meta has launched four brand ad products. Ads Super Burst sells guaranteed reach in windows of 3 to 24 hours and is rolling out this month.

The Danish Consumer Ombudsman fined Obsidian Media DKK 400,000. Its five review sites looked like independent tests but earned affiliate commissions and never tested the products.

Google Ads advertisers can mark channels as High or Low priority and cap daily spend on the Low ones. The rollout starts on 15 October.

Google Local Services Ads now charge for unanswered calls during business hours when the caller waits more than 20 seconds.

Google added IP matching and personalised alcohol ads in September, but neither works everywhere in the EU. We checked six changes on the platforms' help pages.

UK ad tech start-up pubX raised $5m in a Series A round led by Chicago Ventures. It also bought Compliant, which scores ad inventory for quality.

Both sides accept the core remedies, from Prebid access to separate DFP and AdX contracts. They disagree on deadlines, global reach and the monitor's powers.

Brands will be able to show their own name in Google ads that lead to a partner's domain. Resellers and booking sites cannot.

Discord has launched Ads Manager, a campaign tool for brands, and Video Quests, a mobile rewarded video ad format.

AppLovin asked a San Francisco court on 29 September to stop Unity's Ad Quality tool collecting data on ads AppLovin wins. Unity calls it retaliation.

The iOS 27 Safari browser stopped loading adsrvr.org, the domain The Trade Desk uses to deliver ads. AdExchanger reported it on 29 September 2026.

VIOOH has connected more than 500 digital screens in Spain and Portugal run by TuMedio. The two companies announced the deal on 29 September.
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