Google Ads, Meta, programmatic, media buying, rates and auctions, performance campaigns.
Telly said on 10 September that its television home screen advertising can now be bought programmatically, through Magnite, with The Trade Desk and Teads buying.
Google Ads has started showing advertisers a beta experiment that compares different budgets and campaign targets. Search Engine Roundtable described the option on 10 September 2026.
Google Ads is rolling out AI Dashboards, a reporting tool that builds a chart from a sentence typed in plain English. Advertisers spotted it live on 8 September 2026.
Microsoft Advertising will remove the Max CPC setting from new campaigns that use automated bidding, starting on 1 October 2026.
Google announced two features on 8 September. One sends Performance Max budget to people near the shop. The other links till receipts to earlier ad clicks.
Google will allow personalised targeting for alcohol ads on YouTube from 30 October. Poland is one of four countries left out.
The Trade Desk is cutting about 15 percent of its staff. That is roughly 575 jobs at one of the largest independent buyers of online advertising space.
Judge Leonie Brinkema will not force Google to sell its ad exchange. Instead she ordered changes to how the auctions work, and the two sides have 30 days to file a final judgment.
OpenAI says its ads in ChatGPT now bring in money at a rate of $1 billion a year. Advertisers in 31 European countries, including Poland, can now buy space themselves without going through an agency.
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