Taboola agrees Dianomi takeover worth up to £27 million

Taboola has agreed a Dianomi takeover worth up to £27 million, the companies announced on 18 September 2026. Dianomi, listed in London, runs an ad network for finance and business content. Its publisher partners include Reuters, CNN Business, The Times and The Wall Street Journal, PPC Land reported.

Taboola pays 64 pence now and up to 24 pence later

Taboola will pay 64 pence per share in cash, which values Dianomi at about £19 million, Israeli tech site Ctech reported. Shareholders can get up to 24 pence more per share. That extra depends on how many Dianomi publishers move to Taboola’s standard commercial terms. The upfront price is 68% above Dianomi’s last closing price of 38 pence.

The deal runs as a court-approved scheme of arrangement. It needs shareholder and regulatory approval and is expected to close before the end of 2026.

Charles Schwab and Invesco already buy through Dianomi

Dianomi works with more than 600 advertisers and publishers. Its advertisers include Charles Schwab, Invesco and Bank of America. Taboola plans to run the network through Realize, its platform for performance advertising, which it says reaches more than 600 million people a day. Chief executive Adam Singolda said the aim is a “highly curated, trusted publisher network”.

Taboola missed its second-quarter revenue forecast

The purchase follows a weak quarter. Taboola’s second-quarter revenue was $476.8 million, below the $499.4 million analysts expected, Ctech reported. It cut its full-year forecast to between $1.93 billion and $1.96 billion. Its adjusted profit margin still rose to 28.8% from 26.2%. The company is also dropping publishers that did not deliver results for advertisers.

Smaller, checked lists of sites are a wider trend in ad buying, as Microsoft Curate’s private deals show. Publishers are also looking for new income, and Google has started paying some of them when its AI uses their pages.

The figure to watch is the 24 pence. If big publishers such as Reuters or CNN Business refuse Taboola’s standard terms, Dianomi shareholders get less, and finance advertisers get a smaller network than they buy today.