SEO & AI search

Meta's updated Commercial Terms, live from October 30, allow it to crawl the websites of businesses on Facebook, Instagram or WhatsApp and use the content to train its products.

Obsidian Media pays DKK 400,000 in Denmark for product tests it never ran. From 12 November, Claude's rules also ban sites built to steer AI answers.

Google does not ban AI content, but four of its rulebooks punish missing human work. Its Discover team is meanwhile hiring to recommend AI-written stories.

Four Google job ads describe AI agents that write content for Discover. The feed has more than 500 million daily users.

From 12 November Anthropic bans using Claude to manipulate the sources that search engines and AI assistants rely on, including networks of fake independent sites.

The pipeline bypasses normal crawling. Platforms need a large user base, public posts and strict technical setup.

Google opened Search Profiles to creators and publishers in India and Canada on 6 October. Robby Stein, who runs product for Google Search, said Brazil will follow soon.

A federal judge in Washington ruled that Google never promised publishers traffic in return for their content. Both suits were dismissed in a 41-page opinion.

The jump started on 18 September and peaked at 90.48% on 27 September. Google has not announced any change.

Google says invented author profiles, such as AI headshots and made-up names, are a form of deception. It also defined main content.

Google has updated its guidance on AI-generated content. Every AI text should be checked by a person, and the rule now names metadata such as titles and alt text.

Google filed its appeal on 29 September. The orders set deadlines of January and July 2027.