SEO

Google does not ban AI content, but four of its rulebooks punish missing human work. Its Discover team is meanwhile hiring to recommend AI-written stories.

The pipeline bypasses normal crawling. Platforms need a large user base, public posts and strict technical setup.

Google opened Search Profiles to creators and publishers in India and Canada on 6 October. Robby Stein, who runs product for Google Search, said Brazil will follow soon.

Google says invented author profiles, such as AI headshots and made-up names, are a form of deception. It also defined main content.

Google has updated its guidance on AI-generated content. Every AI text should be checked by a person, and the rule now names metadata such as titles and alt text.

Google filed its appeal on 29 September. The orders set deadlines of January and July 2027.

Google now routes clicks on its search results through a google.com/goto address. The redirect makes third-party rank tracking harder and more expensive.

The CMA published a stronger proposal on 23 September. Google would have to offer UK users a choice of search service at setup and again once a year.

Google gave its September spam update up to two weeks to finish. The rollout started on 24 September.

Google began the worldwide rollout on 24 September 2026. The multimodal search type covers visits that started with a picture instead of typed words.

Chartbeat's September report shows search sending news sites less than half the readers it sent two years ago.

Google rewrote its explicit content guidance on 17 September and now asks shops to label adult products in the Merchant Center feed or in page markup.