Data & measurement

Google Analytics has a new report type called Dashboards. Standard properties can place up to 15 cards on one board; Analytics 360 properties get 30.

YouTube research published on 10 September 2026 found that 77 percent of American viewers call YouTube creators widely known, against 79 percent for Hollywood celebrities.

Orbit Media says 13.9 percent of the content marketers it surveyed report strong results from their work, the lowest figure in the twelve years it has run the study.

The IAB raised its 2026 forecast for United States ad spend to 12.3 percent growth on 10 September, up 2.8 points on its January reading.

Google announced on 10 September a set of changes to measurement in Google Ads, led by a new metric that estimates what connecting first-party data is worth.

YouTube has added Views (Co-Viewed), a creator-only metric that estimates how many people watch a video together on a TV, to YouTube Analytics as of September 9.

British adults spend 44% of their commercial media time alone, up from 40% in 2015, according to IPA TouchPoints data published on 9 September 2026.

Bain & Company forecasts that US retail sales in November and December will grow 4.5% and pass $1 trillion for the first time.

Campbell’s is moving about 85% of its working media budget into social, influencer and e-commerce after a year of falling sales.

Roblox says it paid creators 1.5 billion dollars last year, up from 923 million in 2024.

GA4 reports showed no traffic at all for 1 September. Google has not commented, and nobody knows yet whether the missing numbers come back.

Poland’s broadcasting regulator checked 2,000 commercials involving children. Around 98 percent followed the industry charter; sweets and loans caused most of the rest.