Brand strategy and architecture, rebrands, portfolio, market entries and exits, advertiser moves.
Mary Kay says it has launched a global brand platform called Beauty Is More Beautiful Shared. The company plans to run it in 40 markets.
Barilla has agreed to buy Goodles, an American mac and cheese brand founded in 2020. Neither side gave a price for the deal.
Canva says its Visual Suite has gained more than 100 features since the start of 2026. The company published the list in its own announcement on 4 September.
Google has signed a multi-year deal with MrBeast to promote Gemini, Google Health and Fitbit Air. The first video goes out on 5 September 2026.
Volkswagen's board is planning to end the Seat car brand by 2029, with the sporty sister brand Cupra taking on the role.
PlusLiga becomes Tauron Liga from the 2026/2027 season. The four-season deal is worth 88 million zlotys.
Chipotle sent 100 creators into more than fifty of its kitchens and used only their footage on TV and social media. It is the first campaign from brand chief Fernando Machado and the agency KIDS.
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