IAB Europe's 2026 AI report, out on 24 September, finds 58% expect agentic ad buying in real use within a year and 48% with written AI rules.
Digital advertising supported 2.6 million UK jobs in 2026, according to a Public First study for IAB UK.
Pew Research Center found that in 34 of 37 countries surveyed, more people expect artificial intelligence to reduce the number of jobs than to create jobs.
Four in five German companies want to move more marketing work in-house, according to a GWA whitepaper published on 15 September 2026.
Cision asked 1,899 journalists in 19 markets and 53% said they are against AI-written pitches. Only 21% were in favour.
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