Ad tools

Google lets outside AI agents only read ad accounts. TikTok exposes about 400 tools, Meta is testing budget changes by chat, and Amazon's AI runs whole US campaigns.

Meta announced a batch of AI ad tools at Advertising Week New York. The biggest is a test of an assistant that edits campaigns after the advertiser signs off.

The network, once called Pangle, reaches nearly 400,000 apps. TikTok also connected its ad tools to Claude, Perplexity and other AI assistants.

The change covers campaigns with location assets and no manual promotions. Each extracted offer runs for under 24 hours.

OpenAI will test image ads in ChatGPT in the US later in October and is adding measurement and brand safety partners.

Graphite and Similarweb studied 98,000 ads. Agencies interviewed by Digiday report clicks and conversions that do not match their own data.

Amazon Ads replaced its console and its buying platform with one tool called Amazon Ads Agent on 29 September. Inside it sits DVA+, a four-step builder for display, video and audio.

Google says image creatives in Gmail now drive 40 percent more conversions at the same return.

OpenAI said on 23 September 2026 that ChatGPT Ads now runs in Indonesia, Malaysia, the Philippines, Singapore, Thailand, Vietnam and Taiwan.

Google is folding Dynamic Search Ads into AI Max, with the last campaigns moving in February 2027.

AI Brief now covers seven more languages in beta. A new report will link search terms, ad assets and landing pages.

Equativ will help brands plan native ChatGPT ads in 12 countries. Its Ad Studio tool suggests targeting and creative.