AI

Snap announced the Commerce Power Pack on 10 September 2026. Dynamic Product Ads are now available inside Chat for every advertiser.

OpenAI has named Adform one of its technology platform partners for ChatGPT ads in Europe. Volkswagen and Vodafone are already running tests.

Heidi Klum meets a version of herself from the 1990s in a new s.Oliver film that went live on 10 September. The younger Klum was made with artificial intelligence.

AlterCast, a Polish startup, has opened a marketplace where people license their face for advertising made with artificial intelligence.

Meta Muse is a personal AI agent that books travel, sends email and buys things for the user. Meta launched it on 8 September in the United States.

The US Justice Department has asked a New York court to rule for OpenAI. It says training language models on news articles is fair use.

Brands in the United States are advertising human contact and time away from screens, because many people are uneasy about AI. Surveys put that unease at half to sixty percent of consumers, and Polish publishers are doing the same thing.

Poland's biggest commercial broadcaster now lets Player viewers pause a show and buy what they see on screen. AI finds the products in the scene, and shops handle payment, delivery and returns.

New EU rules say an ad needs an AI label only when it looks real enough to fool people. Polish agencies, advertisers and lawyers now agree on who has to add that label.

AFI, Echo Investment and Archicom have launched an image campaign for their Warsaw quarter in which every picture was made by AI, including a modern version of the city mermaid. Three people made it in under a month.

Optimizely has launched five AI helpers that each have a job description and run on a timetable. It also released AI models built just for marketing and a public test it says beats general-purpose tools.