Retail media

Axel Springer’s leaflet platform Bonial is taking control of Tjek and moving from two European markets to six.

Tesco Media will show approved creator videos on its website, in its app and on more than 3,800 store screens, and launched a self-serve Ad Manager.

McDonald's is selling digital menu board space to other brands in about 450 US restaurants, in a pilot that started in August 2026.

The retailer opened Best Buy CTV on 24 September 2026, matching shop purchases against advertising slots on television sets at home.

Google has published a help page for commerce audience sharing in Google Ads. Retailers and marketplaces can now pass their own customer segments to the brands that sell through them.

Walmart is merging wholesale and marketplace numbers inside Scintilla, its supplier data platform, and giving its Marty AI agent a bigger role.

Kroger said on 11 September that profit at Kroger Precision Marketing grew 24 percent in its second quarter, while identical sales rose just 0.2 percent.

Retail media in Poland is worth about 2 billion zloty, with Allegro taking more than half. The numbers were presented at the Havas Retail Summit 2026.

Rewe Group has started selling advertising space in its Toom home improvement chain. The German trade press reported the launch on 3 September.

Ace Hardware's RedVest Media added weather-triggered programmatic ads, an incrementality metric and a DoorDash partnership at its 2027 upfront.

The US regulator and 22 states say Amazon put a hidden floor price into auctions it sold as second-price auctions. For people who buy ads on online shops, a question about price is now a question about trust.

Simon Property Group, the largest owner of shopping malls, has started selling ads. It builds audiences from loyalty and Wi-Fi data and shows the ads on almost 4,000 screens.