E-commerce

Retail media

Tools neatly hanging on a workshop wall in a hardware store.

E-commerce

Ace Hardware retail media adds weather triggers and a DoorDash tie-in

Ace Hardware's RedVest Media added weather-triggered programmatic ads, an incrementality metric and a DoorDash partnership at its 2027 upfront.

16:074 sourcesDigiday, Modern Retail, Chain Store Age, Retail Touch Points

Two workers handle a package in a spacious warehouse surrounded by shelves stocked with boxes and products.

E-commerce

US regulator says Amazon raised ad auction prices in secret for seven years

The US regulator and 22 states say Amazon put a hidden floor price into auctions it sold as second-price auctions. For people who buy ads on online shops, a question about price is now a question about trust.

yesterday 14:107 sourcesAdweek, Digiday, Marketing Dive, Amazon, PR Daily, Amazon, PR Daily

Aerial view of a stylish shopping mall showcasing escalators and well-organized retail displays.

E-commerce

Mall owner Simon starts selling ads using visitor data

Simon Property Group, the largest owner of shopping malls, has started selling ads. It builds audiences from loyalty and Wi-Fi data and shows the ads on almost 4,000 screens.

yesterday 11:314 sourcesAdExchanger, Chain Store Age, MediaPost, Digiday / Modern Retail