Zara pulls children’s Halloween costume likened to a concentration camp uniform

Zara has taken a children’s Halloween costume off its online store after critics said it looked like a Nazi concentration camp uniform. The Jewish Telegraphic Agency reported on 1 October 2026 that the listing had disappeared by that afternoon. The Jewish Chronicle quoted Zara as saying the costume “is no longer on sale”.

Zara’s costume had grey-blue stripes and stitched details

The outfit for children was a cardigan and shorts in vertical grey and blue stripes, with a flower on the lapel and a worn, faded look. JTA says it was sold as a costume in the style of the Beetlejuice films. The Jewish Chronicle reports a price of €39 in Spain, and JTA lists $59.90 in the United States.

Israeli journalist Dov Gil-Har and activist Hen Mazzig shared pictures of the costume on X. Other users pointed to stitching that looked like scars or barbed wire. Zara did not answer questions from JTA and has not issued a wider public statement.

Zara pulled a striped shirt in 2014 and a bag in 2007

This is not the first case for the Inditex-owned brand. In 2014 Zara apologised for a striped children’s shirt with a yellow six-pointed star and destroyed the remaining stock. In 2007 it withdrew a handbag with an embroidered swastika and blamed an outside supplier.

Polish trade site PRoto reported on 1 October that the costume had left Zara’s British website by 30 September. It quoted Naomi Mestrum of CIDI, a Dutch information centre on Israel, who called the case a lesson for Zara but did not ask for more steps.

Converse and Puma also pulled products after complaints this year

Zara is not alone this year. Converse apologised for a Chuck 70 ad that people compared to Ku Klux Klan imagery. Puma pulled a Hyrox collection from its store for a time.

Zara has not said how many costumes it sold or whether buyers can return them. The next deadline is Halloween on 31 October. Until then the pictures will keep circulating, and a short public answer from Zara is the only thing that can close the story.