Archive

Google announced on 10 September a set of changes to measurement in Google Ads, led by a new metric that estimates what connecting first-party data is worth.

Tubi has built a campaign around moods instead of genres. Find Any Feeling For Free started on 10 September and includes nine films and a hotline.

Desigual has made opposition to AI the message of its new campaign. The Spanish clothing label started Born to Disobey on 8 September.

Prebid.org has a new president. Garrett McGrath takes the job on 15 September, replacing Mike Racic.

Caesars Sportsbook has put former NFL player Clay Matthews through a joke cosmetic makeover to sell an app update, in a campaign that started on 9 September.

Similarweb counted about $113m of paid search spending by the top 100 media publishers in July 2026, 41% more than a year earlier.

Snap has added an event tool to Snapchat. The company announced Snapchat Plans on 10 September, with up to 200 invited friends per plan.

Google DeepMind has published research on a new AI search ranking method that uses one model where systems today use two.

Wimbledon will not create a separate accreditation category for influencers at its 2027 tournament. The decision follows this year US Open, which gave passes to about 100 content creators.

YouTube has added Views (Co-Viewed), a creator-only metric that estimates how many people watch a video together on a TV, to YouTube Analytics as of September 9.

ChatGPT Shopping now takes about 65% of its product recommendations from merchant product feeds, up from 8.26% before July 10, 2026, according to Profound.

Co-op Food launched a new chapter of its Pop to Co-op campaign by VCCP on September 9, 2026, running UK-wide until October 20 and mocking the big shop faff.