Marketing Newsroom

Letter tiles spelling the word privacy on a red background

Lagos court rules Meta’s behavioural ads broke Nigerian law. Damages are $100,000

Justice A.F. Pokanu gave the judgment on 25 September. It was reported on 30 September.

1 Oct 20262 sourcesTheNigeriaLawyer, PPC Land

Paper delivery bag held up in a home kitchen

AI

DoorDash lets US users order by text message. An AI agent builds the cart and checks out

DoorDash opened a waitlist for the beta on 30 September. It also announced drone delivery tests and paid return pick-ups.

1 Oct 20263 sourcesDoorDash, Chain Store Age, Bloomberg

Brands

BT brings back BT TV on 15 October. New customers had been sent to EE TV

BT announced the relaunch on 1 October. The service will sit alongside BT broadband and BT Mobile.

1 Oct 20263 sourcesISPreview, Advanced Television, London South East (Reuters)

Hand holding a remote control aimed at a television screen

Data & measurement

IAB Europe sets common rules for measuring connected TV ads. Sellers must say when the TV is off

The framework follows a public consultation earlier this year. A working group led by Magnite’s Will Hunter wrote it.

1 Oct 20262 sourcesIAB Europe, ExchangeWire

Two Mediterranean bowls with vegetables and grains seen from above

People

Cava hires Dr. Squatch brand chief John Ludeke as CMO. He starts on 12 October

Cava announced the hire on 30 September. Ludeke will lead marketing as the chain expands across the US.

1 Oct 20262 sourcesCava via Business Wire, Marketing Dive

Smartphone on a tripod between ring lights in a small video studio

Social & creators

ISBA gives brands three ways to run creator marketing. Only 9% treat it as core

The framework appeared on 30 September. It is based on a survey of ISBA members who spend £1.75bn a year on UK advertising.

1 Oct 20262 sourcesResponsible Marketing Advisory, Marketing Week

Close-up of a hand using the ChatGPT app on a smartphone

AI

ChatGPT ads now reach 43% of eligible US users. Agencies still spend test money on them

Graphite and Similarweb studied 98,000 ads. Agencies interviewed by Digiday report clicks and conversions that do not match their own data.

1 Oct 20262 sourcesSearch Engine Land, Digiday

Cardboard boxes and paper shopping bags stacked on a patterned floor

E-commerce

Dutch online sales rose 6.2% in August. Pure web shops grew faster than store chains

CBS published the figures on 1 October. Online food and drugstore sales grew fastest, by 9.6%.

1 Oct 20262 sourcesCBS (Statistics Netherlands), Emerce

Silhouette of a person standing in a glass atrium with city buildings behind

People

WPP Media hires Orion’s Laura Ryan as chief media officer. She reports to Brian Lesser

Campaign reported the hire on 30 September. Ryan spent more than 15 years at Orion.

1 Oct 20263 sourcesCampaign US, Campaign Middle East, Exchange4media

Steel roller coaster track against a clear blue sky

PR and Communications

Six Flags retires its X2 coaster after brain injury lawsuits. It says the ride passed every test

Park president Brian Oerding announced the decision online on 29 September. The ride had been shut since 12 July.

1 Oct 20263 sourcesAP via WRAL, PR Daily, LA Mag

Laptop on a wooden desk next to an hourglass with running sand

Agencies

Big brands pay agencies by the hour less often. The share fell from 54% to 19%

WFA and Agency Mania Solutions surveyed 69 multinationals with $147bn in marketing spend. Hourly pay now covers 19% of their agency deals.

1 Oct 20263 sourcesWFA, Campaign, The Media Leader

Laptop on a tidy desk with the Google search page open on the screen

SEO & AI search

Google appeals EU order to hand search data to rivals. Sharing was due in January

Google filed its appeal on 29 September. The orders set deadlines of January and July 2027.

1 Oct 20263 sourcesEuronews, Search Engine Land, Search Engine Roundtable

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