Archive

Arena Media UK won Lionsgate UK’s media account after a pitch run by The Aperto Partnership. The brief covers cinema, TV, outdoor and search.

MTVA and Duna Médiaszolgáltató began collective redundancies on 2 October. Management has not said how many of about 2,000 jobs will go.

Netflix gets Percy Jackson and five Ice Age films worldwide from 4 October. The deal is not exclusive, and Pixar films follow in early 2027.

YouTube plans A/B tests for videos, a hub for paying members and detection of cloned voices for news publishers.

FDJ United moved the Euromillions account in France to Bloom & friends, a Havas agency founded in 2025. Romance loses the business.

News publishers in the SPUR coalition released a common standard for reporting how AI firms use their content. Five AI companies were asked to join an advisory board.

Since 1 October Austria charges online sellers with over €100 million in local sales €2 per parcel. Several retailers want the courts to stop it.

Brands will be able to show their own name in Google ads that lead to a partner's domain. Resellers and booking sites cannot.

Google says invented author profiles, such as AI headshots and made-up names, are a form of deception. It also defined main content.

VML global CEO Jon Cook leaves WPP in March 2027 after 30 years. North America chief Eric Campbell will succeed him.

The combined Paramount and Warner Bros. Discovery will trade as Skydance under the ticker SKYD. The deal is due to close on Tuesday, 6 October.

Germany's highest civil court ruled on 1 October that Amazon's 2022 Prime price increase rested on an invalid clause. Amazon disagrees, but is moving long-time members back to the old price for now.