
YouTube research puts creators two points behind Hollywood names
YouTube research published on 10 September 2026 found that 77 percent of American viewers call YouTube creators widely known, against 79 percent for Hollywood celebrities.

YouTube research published on 10 September 2026 found that 77 percent of American viewers call YouTube creators widely known, against 79 percent for Hollywood celebrities.

UNIFY Group said on 10 September that it has exclusive rights to buy the French science titles Sciences et Avenir and La Recherche from LVMH.

Orbit Media says 13.9 percent of the content marketers it surveyed report strong results from their work, the lowest figure in the twelve years it has run the study.

Organic visibility at Germany\u2019s biggest online shops fell 16.7 percent in a year, according to a study by Sistrix and LEAP. The trade title etailment published the figures on 3 September 2026.

YouTube is opening Watch With, its live reaction tool, to more creators. The platform confirmed the wider rollout on 8 September 2026.

Telly said on 10 September that its television home screen advertising can now be bought programmatically, through Magnite, with The Trade Desk and Teads buying.

Google Ads has started showing advertisers a beta experiment that compares different budgets and campaign targets. Search Engine Roundtable described the option on 10 September 2026.

AlterCast, a Polish startup, has opened a marketplace where people license their face for advertising made with artificial intelligence.

Relevance beat backlinks in the 2026 Google ranking factors survey, in which 131 practitioners scored 103 possible factors. Meta description came last.

Omnicom expects about 105,000 employees at the end of 2026, roughly 15,000 fewer than a year earlier, its CFO said on 10 September.

TikTok Shop is opening British buyers to sellers in eight European Union markets, with a pilot on 21 September and a wider rollout on 19 October.

The IAB raised its 2026 forecast for United States ad spend to 12.3 percent growth on 10 September, up 2.8 points on its January reading.
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