Poland

ATM Grupa is making two 60-episode short drama series entirely with generative AI. A global agent will license them to platforms from the first quarter of 2027.

The package includes Death in Paradise, Father Brown and Attenborough titles. Polsat also keeps the Dancing With The Stars format.

Investors tendered 89.81% of InPost to the FedEx and Advent consortium by 18 September. The €7.8bn deal keeps founder Rafał Brzoska in charge.

SAR launched Ways of Working in September 2026, a set of seven standards for daily work between Polish agencies and their clients.

Retail media in Poland is worth about 2 billion zloty, with Allegro taking more than half. The numbers were presented at the Havas Retail Summit 2026.

AlterCast, a Polish startup, has opened a marketplace where people license their face for advertising made with artificial intelligence.

YouTube has opened its shopping affiliate programme in Poland. Allegro is the first partner and creators need 500 subscribers.

PlusLiga becomes Tauron Liga from the 2026/2027 season. The four-season deal is worth 88 million zlotys.

Harper's Bazaar Poland went back on sale on 3 September. The first issue runs to 336 pages, 102 of them advertising.

Poland’s broadcasting regulator checked 2,000 commercials involving children. Around 98 percent followed the industry charter; sweets and loans caused most of the rest.

Brands in the United States are advertising human contact and time away from screens, because many people are uneasy about AI. Surveys put that unease at half to sixty percent of consumers, and Polish publishers are doing the same thing.

Poland's biggest commercial broadcaster now lets Player viewers pause a show and buy what they see on screen. AI finds the products in the scene, and shops handle payment, delivery and returns.