Poland

Havas Market, the online shopping and performance arm of Havas Media Network, will run six more countries from Warsaw. Izabela Polańska-Sitarek, who joins from Publicis, is in charge.

Nielsen figures for August put TVN's main channel ahead of TVP1 and Polsat. TVN24 is again the top news channel, and TV Republika has lost more than a quarter of its viewers in a year.

TikTok now has 189 million users a month in the European Union, up from 178 million six months earlier. Computers now make 94 percent of its decisions to remove posts.

Poland's regulator UKE will not decide until 26 December how much Google should pay press publishers. A second publishers' group has filed its own claim, worth about 514 million zloty a year.

Prosecutors detained the head of Poland's Olympic Committee, Radosław Piesiewicz. Polish media then published the committee's contract with the crypto company Zondacrypto, which covers athletes' images and fan data.

Poland's advertising market grew 5.6 percent to about 7.1 billion zloty in the first half of 2026. Digital screens outdoors grew fastest, up 27.6 percent.

New EU rules say an ad needs an AI label only when it looks real enough to fool people. Polish agencies, advertisers and lawyers now agree on who has to add that label.

Poland has asked the European Commission to fine Meta €250 million for leaving scam ads online. Within a day, Meta promised new AI checks and identity checks for financial advertisers in Poland.

Paweł Kapusta became editor-in-chief of Rzeczpospolita and publishing director of Gremi Media on September 1. It is the first change of leadership since Grupa PTWP bought most of the company.

AFI, Echo Investment and Archicom have launched an image campaign for their Warsaw quarter in which every picture was made by AI, including a modern version of the city mermaid. Three people made it in under a month.