The modes target lapsed buyers, loyalty members or only chosen segments. Percentage bid multipliers also leave beta.
Meta paused its new terms on October 28 and set no new date. Google and OpenAI limit their ad bots to pages that carry ads.
Aldi says no final appointments have been made. McCann Manchester made the Kevin the Carrot Christmas ads.
The state says Meta profits from fraud and targets older users. Meta says it has removed more than 159 million scam ads.
Platforms such as Facebook, Instagram and TikTok must check ages. Parental consent will not make an exception.
The Council mandate keeps ePrivacy tracking rules but lists purposes that need no consent. Parliament still has to adopt its position.
The creative director and on-screen face of UPS's Whiteboard ads joins a 120-person agency in Richmond as ECD. He told us what makes an idea worth paying for when anyone can make anything.
Omnicom's media business grew by more than 10% in the third quarter. Its creative advertising agencies shrank by a mid-single-digit rate.
Walmart customers can now let AI agents shop for them and set a spending limit for each one. Amazon, by contrast, has blocked Meta's agent Muse.
Spotify's ad-supported revenue rose to €482 million in the third quarter, from €437 million a year earlier. Prices for music ads were weaker.
A group of advertisers and publishers wants EU and UK regulators to freeze Meta's new terms. The CMA is already in talks with Meta.
Omnicom will buy Coca-Cola's media in the US and Canada from December 1. WPP keeps the brand's media in almost every other market.
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