
IAB Europe proposes one way to count in-store retail media impressions
IAB Europe published a second draft of its in-store retail media standards on 17 September. The industry can comment until 23 October.

IAB Europe published a second draft of its in-store retail media standards on 17 September. The industry can comment until 23 October.

Documents unsealed on 17 September in the New York Times copyright case against OpenAI and Microsoft quote staff at both firms on the risk to news publishers.

Google has published a help page for commerce audience sharing in Google Ads. Retailers and marketplaces can now pass their own customer segments to the brands that sell through them.

Reach, the UK publisher of the Daily Mirror and Daily Express, told staff on 16 September it will close three local news sites. It is also creating 60 new roles in video and subscriptions.

Nielsen counted €2.39 billion of gross ad spend in Germany in August, up 0.9%. Online rose 14.7% while TV fell 4.9%.

Dentsu is now Netflix's sole holding-company media partner across EMEA. It adds 21 markets to the UK business it already held.

On is entering football with Kylian Mbappé as global ambassador. Mbappé leaves Nike, his sponsor since 2006.

Converse apologised for a Chuck 70 X campaign image that critics compared to KKK and lynching imagery and removed it from its channels.

Google is testing a "Dive deeper" button in Discover that opens an AI topic overview. The test starts with video cards.

The Regional Court in Frankfurt ruled on 16 September that Meta is liable for scam ads misusing Finanzfluss. The judgment is not final.

Pinterest unveiled Visual Search Ads on 17 September. The beta opens to eligible advertisers in all its ad markets in the coming weeks.

Christopher Kaiser of Ströer will lead Score Media Group from 1 January 2027. The move is part of a three-way leadership swap between German media sellers.
Published by IMARKETING Sp. z o.o., Al. Jana Pawla II 150/127, 31-864 Krakow, Poland. Company register (KRS) no. 0001203282, VAT ID PL6751820741. · Editorial office: Al. Jana Pawla II 150/127, 31-864 Krakow, phone +48 516 110 813, editor@marketingnewsroom.com. · Editor-in-chief: Grzegorz Kubicki. · Corrections: editor@marketingnewsroom.com.