Archive

The Puma Hyrox page with Joanna Wietrzyk returned on 18 September. Puma is still silent.

Mark Bambury becomes head of OpenAI advertising for Europe, the Middle East and Africa, working from Dublin. He joins from Roblox and takes over a business selling ads in 31 European markets.

Meta opened the Creator Marketing Hub worldwide on 15 September. It merges creator discovery, messaging, post-level permissions and partnership ads, and Facebook creators now sit in the same API as Instagram ones.

WPP is taking Coca-Cola's international media, data and technology account after Publicis pulled out of the pitch two rounds in.

Walmart is merging wholesale and marketplace numbers inside Scintilla, its supplier data platform, and giving its Marty AI agent a bigger role.

Pew Research Center found that in 34 of 37 countries surveyed, more people expect artificial intelligence to reduce the number of jobs than to create jobs.

Novo Nordisk will use the short name Novo from now on. The company redrew its Apis bull, added the line Lasting Health Starts Now and published a culture code for its 67,000 staff.

Google widened the description of its Mediapartners-Google crawler on 17 September 2026. Rules aimed at it now affect Ad Manager, not only AdSense.

Median click prices in budget-limited Google Ads campaigns rose 15.8% after Google changed how Smart Bidding follows targets on 17 August 2026.

Google is testing a Google Ads setting that lets a retailer raise or lower the value of single products, so automated bidding favours the ones that earn most.

Coach launched an autumn campaign called Live your story in five markets, built around a Spotify partnership and a touring bus that opens in New York on 18 September.

SAR launched Ways of Working in September 2026, a set of seven standards for daily work between Polish agencies and their clients.