Archive

Paid plans got the model on 7 October, free users a day later. OpenAI says the rollout is global.

The pipeline bypasses normal crawling. Platforms need a large user base, public posts and strict technical setup.

The tests show how many sales the ads really caused. Accounts need 1,000 conversions and a $5,000 campaign budget.

The ban took effect at once and also covers third-party campaigns that send users to TikTok. Europe is not included for now.

IFH Köln and General Evidence published the study on 7 October. It also finds that 97% of German online shoppers buy on Amazon.

Newly unsealed parts of the New York attorney general’s lawsuit say TikTok ran “ghost” tests of a feed reset tool in 2023.

Google added IP matching and personalised alcohol ads in September, but neither works everywhere in the EU. We checked six changes on the platforms' help pages.

Google, OpenAI, Meta and TikTok mark AI content in different ways, and their checkers do not read each other's marks. Under the AI Act, the label on an ad is the advertiser's job.

Reuters reported on 7 October that the two British public broadcasters held early talks with the government about a jointly owned company built around UKTV.

A study by the IPA and the Sponsorship Effectiveness Forum finds only 40% of practitioners are confident sports sponsorship delivers business results.

A Dutch startup lets festivals sell presale tickets inside WhatsApp and then turns the buyers into ambassadors. It says 32,000 fans have done 740,000 marketing actions so far.

Ferrero North America will spend more than $50 million on sports marketing in 2027, including the first Super Bowl ad for Nutella.