Archive

Google does not ban AI content, but four of its rulebooks punish missing human work. Its Discover team is meanwhile hiring to recommend AI-written stories.

Cheap parcels from China fell by up to half after the EU's €3 duty began on 1 July. A second charge of €2 per item is due on 1 November.

The IPA Bellwether net balance rose to 14.3% in the third quarter. Main media hit a nine-year high, but firms still see a weaker market ahead.

Netflix is laying off about 6% of its workforce in its biggest round of cuts since 2022. The company reports third-quarter results on 20 October.

Google Ads advertisers can mark channels as High or Low priority and cap daily spend on the Low ones. The rollout starts on 15 October.

Axel Springer’s leaflet platform Bonial is taking control of Tjek and moving from two European markets to six.

A YouTube survey of creators in all 27 EU countries finds most get no public support, and YouTube uses the results to argue against EU prominence rules.

Publicis Groupe grew organic net revenue 5% in the third quarter and kept its full-year forecast. Its CEO says clients now pick a holding company without running a pitch.

Google lets outside AI agents only read ad accounts. TikTok exposes about 400 tools, Meta is testing budget changes by chat, and Amazon's AI runs whole US campaigns.

Orange launched "Scamcophonie" in France on 11 October. The Publicis Conseil film turns the sounds of scam calls and messages into music to promote Orange Cybersecure.

Lieferando started a new global brand platform in Germany on 12 October. VCCP made eight short films about the moments around a delivery order, not the food.

Ahold Delhaize took some systems offline on 12 October after finding a security issue. In the Netherlands, Albert Heijn lost its websites, apps, deliveries and loyalty offers.