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AI Brief now covers seven more languages in beta. A new report will link search terms, ad assets and landing pages.

Bipods, sights, slings, mounts and braces can be advertised on US Google Search in a six-month test. Guns and ammunition remain off limits.

Equativ will help brands plan native ChatGPT ads in 12 countries. Its Ad Studio tool suggests targeting and creative.

IAB Canada president Sonia Carreno will lead IAB Europe from next quarter. Townsend Feehan steps down after 12 years.

Heineken's partnership with UEFA club football ends in 2027 after 33 years. AB InBev is putting Stella Artois in its place.

Simply Italian started at home on 16 September, and the airline is taking it to two more markets today. POPE Creative Studio made the work after winning the account in May.

Arcade, the London company that manages the Sidemen, held an invite-only showcase for brands on 17 September. It billed the event as the first creator upfront in Europe.

VML's Future Shopper 2026 says 82% of shoppers have used AI, but 58% check what it recommends and 33% would not let it complete a purchase.

A randomised experiment with 1,100 searchers found Google's AI Mode cut click-through rates to websites by 18.8 percentage points, while trust in what people read fell too.

Omnicom Media said on 21 September that it was awarded $3.3 billion in new billings in the first half of 2026.

Paramount Skydance settled with the attorneys general of 12 states on 21 September, California and New York among them. Chief executive David Ellison said the Warner Bros. Discovery purchase should close in about two weeks.

Lars Wagner, 54, joins the Playmobil board in October 2026 and takes marketing, sales and development.