
Google ranking factors survey: 131 SEOs put relevance first, meta description last
Relevance beat backlinks in the 2026 Google ranking factors survey, in which 131 practitioners scored 103 possible factors. Meta description came last.

Relevance beat backlinks in the 2026 Google ranking factors survey, in which 131 practitioners scored 103 possible factors. Meta description came last.

Omnicom expects about 105,000 employees at the end of 2026, roughly 15,000 fewer than a year earlier, its CFO said on 10 September.

TikTok Shop is opening British buyers to sellers in eight European Union markets, with a pilot on 21 September and a wider rollout on 19 October.

The IAB raised its 2026 forecast for United States ad spend to 12.3 percent growth on 10 September, up 2.8 points on its January reading.

Google announced on 10 September a set of changes to measurement in Google Ads, led by a new metric that estimates what connecting first-party data is worth.

Tubi has built a campaign around moods instead of genres. Find Any Feeling For Free started on 10 September and includes nine films and a hotline.

Desigual has made opposition to AI the message of its new campaign. The Spanish clothing label started Born to Disobey on 8 September.

Prebid.org has a new president. Garrett McGrath takes the job on 15 September, replacing Mike Racic.

Caesars Sportsbook has put former NFL player Clay Matthews through a joke cosmetic makeover to sell an app update, in a campaign that started on 9 September.

Similarweb counted about $113m of paid search spending by the top 100 media publishers in July 2026, 41% more than a year earlier.

Snap has added an event tool to Snapchat. The company announced Snapchat Plans on 10 September, with up to 200 invited friends per plan.

Google DeepMind has published research on a new AI search ranking method that uses one model where systems today use two.
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