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Google's John Mueller said on 10 September that Search Console cannot map the old position 1 to 10 scale onto AI search results in a way that helps site owners.

Emma Chalwin becomes chief marketing officer of Accenture on 1 October 2026. She joins from Workday and reports to Julie Sweet.

Hershey has announced the largest US campaign for Cadbury to date. Five handmade Swarovski clutches carry it onto a New York Fashion Week runway.

Microsoft has built Copilot into its Curate platform and says roughly 70% of real-time bidding spend already runs through private deals.

AMC has opened a free streaming service in Czechia and Slovakia. SELEKT Light replaces AMC Mikro, needs only a registration and, AMC says, carries no advertising.

Meta handed its new AI agent the Instagram handle a rock band had used for years. Muse the band now posts as @museband.

Google Analytics has a new report type called Dashboards. Standard properties can place up to 15 cards on one board; Analytics 360 properties get 30.

Mark Weinstein is leaving Hilton after 16 years as a marketing leader, most recently as global CMO and head of luxury brands. No successor has been named.

TikTok has blocked a Meta campaign urging it to accept the same teen safety limits Meta agreed with US state attorneys general. Axios reported it on 11 September.

Retail media in Poland is worth about 2 billion zloty, with Allegro taking more than half. The numbers were presented at the Havas Retail Summit 2026.

Advertisers say Google Ads is cancelling promotional credits after the qualifying spend. One $3,200 credit was invalidated more than a month later.

OpenAI has named Adform one of its technology platform partners for ChatGPT ads in Europe. Volkswagen and Vodafone are already running tests.