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Snap has opened its Unified Attribution tool to app advertisers everywhere. Its ad system can now aim at figures from outside measuring firms such as AppsFlyer and Adjust, which in tests cut the cost of winning a customer by up to 26%.

Nearly half of brands say they have paid the wrong price for creator deals. Agencies, platforms and creators all want a standard to compare against, but each of them wants a different one.

Instagram has renamed its "AI creator" tag to "AI-generated profile". Accounts built around a made-up person that do not use the label will be suggested to fewer people and will lose reach beyond their followers.

Later, a creator marketing company in Boston, says it has paid creators more than 300 million dollars so far. It is dropping the Mavely name and putting affiliate links and influencer campaigns under one brand.

Mark Fischbach has built up 8.5% of the struggling camera maker GoPro, while presenting its new 699 dollar cinema camera. GoPro shares rose more than 100% in a single day.

TikTok now has 189 million users a month in the European Union, up from 178 million six months earlier. Computers now make 94 percent of its decisions to remove posts.

Reddit has added a new way to pay for video ads. Advertisers can now buy views from people who watch at least 15 seconds, not just six.

Google and Shopify's shared rulebook for AI shopping has a new version. It adds food shopping, split payments and bank checks, and some changes break older set-ups.

Poland's regulator UKE will not decide until 26 December how much Google should pay press publishers. A second publishers' group has filed its own claim, worth about 514 million zloty a year.

Google has said which rival search engines can buy anonymised data from searches in Europe. Deals can be signed from 17 September, with the first samples in November.

Prosecutors detained the head of Poland's Olympic Committee, Radosław Piesiewicz. Polish media then published the committee's contract with the crypto company Zondacrypto, which covers athletes' images and fan data.

Twelve states and the Writers Guild have asked a judge to reject Paramount Skydance's demand for a 1.88 billion dollar guarantee. Paramount says the court case is holding up its 110 billion dollar purchase of Warner Bros. Discovery.