
Google Ads now takes raw IP addresses in Customer Match. Europe is left out
Google Ads now accepts unhashed IP addresses and interaction timestamps in Customer Match files. The feature is unavailable for users in the EEA, the UK and Switzerland.

Google Ads now accepts unhashed IP addresses and interaction timestamps in Customer Match files. The feature is unavailable for users in the EEA, the UK and Switzerland.

HyperFinity says loyalty schemes at 51 UK retailers leak 806.9 million pounds of gross margin a year. Grocery and sports retail hold the largest untapped value.

TrinityP3 published a bulletin on 21 September arguing that up to 65 percent of creator marketing budgets is absorbed before creators are paid. It proposes four contract clauses.

Google is running a four-agent system called SAFE against synthetic video networks. A three-page paper describes the design and reports no measured results.

Amazon will let sellers manage Walmart, eBay, Shopify and TikTok orders inside Seller Central, free of charge, starting in the United States.

German media agencies told the BVDW that AI advertising will reach 94 percent relevance in five years, while classic search advertising falls to 39 percent.

Three quarters of advertisers in a new WFA and MediaSense study will change how they pay their media agency within three years.

Deutsche Telekom relaunched its #GegenHassImNetz campaign on 21 September 2026 with a film made by Jung von Matt in Hamburg.

WDR said on 25 September 2026 that it will drop 76 programmes and digital offers by the end of 2027, and cut 133 staff posts by 2030.

ACI Worldwide and YouGov asked 3,328 adults in Britain and the United States about AI in shopping. Only 7 percent would let software buy on its own.

The European Commission proposed the EU KIDS Act on 17 September 2026. It sets 15 as the age at which a young person may open an online account alone.

Formula E presented a new logo, typeface family and broadcast package on 23 September, ahead of the Gen4 car and the 2026/27 season.
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