TikTok has renewed its NFL partnership for several years and is extending its Pulse Premiere ad product to the league’s member clubs.
Poland’s broadcasting regulator checked 2,000 commercials involving children. Around 98 percent followed the industry charter; sweets and loans caused most of the rest.
Google is switching AdSense to begin-to-render counting on 17 February 2027. Ads that download but never appear will stop counting.
PepsiCo has moved its worldwide media account to Publicis without holding a pitch. Omnicom had run the work in most big markets for more than 25 years.
The UK advertising regulator banned a Sports Direct discount advert because the retailer could not show the product had really sold at the higher price. Frasers Group is appealing.
Judge Leonie Brinkema will not force Google to sell its ad exchange. Instead she ordered changes to how the auctions work, and the two sides have 30 days to file a final judgment.
Brands in the United States are advertising human contact and time away from screens, because many people are uneasy about AI. Surveys put that unease at half to sixty percent of consumers, and Polish publishers are doing the same thing.
Poland's biggest commercial broadcaster now lets Player viewers pause a show and buy what they see on screen. AI finds the products in the scene, and shops handle payment, delivery and returns.
Havas Market, the online shopping and performance arm of Havas Media Network, will run six more countries from Warsaw. Izabela Polańska-Sitarek, who joins from Publicis, is in charge.
The US regulator and 22 states say Amazon put a hidden floor price into auctions it sold as second-price auctions. For people who buy ads on online shops, a question about price is now a question about trust.
Nielsen figures for August put TVN's main channel ahead of TVP1 and Polsat. TVN24 is again the top news channel, and TV Republika has lost more than a quarter of its viewers in a year.
IAB Australia and PwC say online advertising in Australia reached A$19.8 billion in the year to June 2026, the fastest growth in four years. Most of the new money comes from smaller firms and shops rather than big brands.
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