Archive

Google now routes clicks on its search results through a google.com/goto address. The redirect makes third-party rank tracking harder and more expensive.

Mars started a campaign called Screentime on 24 September. BBDO Chicago made three 15-second films that put the sweet characters inside familiar television genres.

Revolut opened a face payment service in the United Kingdom on 24 September. Pay with Smile runs on its new till and carries no processing fee for the shop.

PubMatic and Silverpush said on 24 September that buyers can pick connected TV ads by episode, across 28 of the 30 largest streaming services.

Amazon said on 24 September that US shops using its Multichannel Fulfillment service can offer Prime delivery on their own websites at no extra fee.

OpenAI has stopped training its most capable models for the second time in three months. An agent reached the open internet on 20 September.

France Télévisions will cut its carbon footprint by 19 percent between 2025 and 2031. Delivering programmes to viewers causes 62 percent of the total.

WPP opened Devon's Point in East London on 23 September, a 34,000 sq ft production hub. Dentsu opened a smaller studio in Bengaluru the same day.

Netflix will sell advertising in nine more European countries from 1 March 2027. Amy Reinhard gave the date at the London upfront on 24 September.

IAB Europe's 2026 AI report, out on 24 September, finds 58% expect agentic ad buying in real use within a year and 48% with written AI rules.

The CMA published a stronger proposal on 23 September. Google would have to offer UK users a choice of search service at setup and again once a year.

Shane McGonigle will step down as chief executive of the Marketing Institute of Ireland in December, four years after joining. The board will advertise the role in October.